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Redefining Product Sampling for Health Brands

With over a decade of experience in the FMCG industry, we’ve launched and scaled multiple successful brands. Boxura was born from our frustration with outdated sampling methods that waste resources and fail to connect with the right audience.

Our Story

After years of navigating the challenges of mass sampling and in-store promotions, we realized there had to be a better way. Traditional sampling is costly, time-consuming, and rarely delivers the ROI brands deserve. That’s why we created Boxura—a smarter, more targeted approach to sampling. By focusing on health-conscious consumers and distributing through trusted wellness networks, we help brands make meaningful connections with their ideal audience.

Our Mission

We’re on a mission to revolutionize how health-focused brands reach their customers, delivering measurable results through innovative, data-driven sampling solutions.

Meet the Team

Mez Jamali
(Founder & CEO Boxura)

Mez Jamali brings over a decade of experience in the FMCG industry, including serving as the CEO of Halo Top Australia, where he successfully launched and led the brand’s operations in the Australian market. Under his leadership, Halo Top became a key player in the health-conscious ice cream category. Mez later founded Wholesome Bowl, a pioneering brand offering nutrient-rich instant noodles as a healthier alternative to traditional options. His deep industry expertise and innovative mindset now drive Boxura’s mission to deliver targeted, data-driven sampling solutions for emerging health-focused brand

Vibhor
(Chief Marketing Officer)

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